Codes

Codes control access to your campaigns. They determine who can place orders and help you track campaign performance across different channels.

When to Use Codes

Use codes when you want to:

• Control access: Only allow specific people to participate
• Track channels: See which distribution channels perform best
• Set limits: Restrict total orders per code
• Time-limit access: Create codes that expire
• Personalize: Give individual customers unique codes

Code Types

Generic Codes

A single code that can be used multiple times.

Best for:

• Social media promotions
• Email campaigns to lists
• Partner distribution
• Public promotions with limits

Example: Code SUMMER2024 can be used by up to 1,000 different customers.

Unique Codes

Individual codes for one-time use each.

Best for:

• VIP customers
• Contest winners
• Loyalty rewards
• Personalized offers
• Tracking individual distribution

Example: Generate 500 unique codes like SUM-A3X7K, SUM-B9P2M, etc.

Creating Codes

Creating Generic Codes

1. Open your campaign
2. Click Manage codes
3. Click Create Code
4. Select Generic Codes
5. Configure:
   • Code: The code customers will enter
   • Code Limit: Total uses allowed
   • Start Date: When code becomes active
   • Expiration Date: When code stops working
6. Click Create

Creating Unique Codes

1. Open your campaign
2. Click Manage codes
3. Click Create Code
4. Select Unique Codes
5. Configure:
   • Prefix: Starting characters for all codes
   • Amount: How many codes to generate
   • URL: Optional base URL to create links
   • Start Date: When codes become active
   • Expiration Date: When codes stop working
6. Click Create

Bulk Generation

When generating many unique codes, you'll receive an email with a downloadable file once they're ready.

Code Settings

Basic Settings

Setting	Description	Example
Code (Generic)	The actual code text	SUMMER24
Prefix (Unique)	Starting characters	SUM- → generates SUM-A3X7K
Amount (Unique)	Number to generate	1000 codes

Usage Limits

Setting	Description
Code Limit	Total times this code can be used
Address Limit	Times same address can use the code
Customer Limit	Times same customer (email) can use the code

TIP

For unique codes, each code has an implicit limit of 1 use. Additional limits can still apply.

Timing

Setting	Description
Start Date	Code won't work before this date
Expiration Date	Code won't work after this date
Active	Toggle to immediately enable/disable

Leave dates empty for codes that work indefinitely (until manually deactivated).

URL Generation

For unique codes, you can specify a URL that will be combined with each code:

• URL: https://yourcompany.stampix.com
• Codes are appended: https://yourcompany.stampix.com?code=SUM-A3X7K

This creates ready-to-distribute personalized links.

Managing Codes

Viewing Code Usage

In the codes list, you can see:

• Usage: How many times the code has been used
• Limit: Maximum allowed uses
• Status: Active or expired

Activating/Deactivating

Toggle the Active status to:

• Immediately stop a code from working
• Re-enable a previously disabled code

Exporting Codes

For unique codes, you can export the list for distribution. The export includes:

• All generated codes
• Their status (used/unused)
• Optional personalized URLs

Distribution Strategies

Email Campaigns

Generic code approach:

• Create one code like EMAIL25
• Include in your email blast
• Track redemptions vs. emails sent

Unique code approach:

• Generate one code per recipient
• Merge codes into personalized emails
• Track exactly who redeemed

Social Media

• Use generic codes for public posts
• Create different codes per platform to track performance
  • FACEBOOK24
  • INSTAGRAM24
  • TWITTER24

Partners

• Give each partner their own generic code
• Set appropriate limits
• Track which partners drive the most redemptions

Events

• Generate unique codes for attendees
• Print on name badges or handouts
• Ensure each attendee can redeem once

Best Practices

Code Design

Generic codes:

• Keep them short and memorable
• Use letters that look different (avoid O/0, I/1)
• Make them relevant to the campaign
• Test that they're easy to type on mobile

Unique codes:

• Use clear prefixes for organization
• Keep total length reasonable (8-12 characters)
• Consider how they'll be distributed

Limits

• Set code limits slightly above expected usage
• Use address/customer limits to prevent abuse
• Monitor usage and adjust if needed

Timing

• Set start dates for planned campaigns
• Set expiration dates to create urgency
• Consider timezone differences for international campaigns

Tracking

• Use different codes for different channels
• Review code performance regularly
• Document which codes were distributed where

Examples

Loyalty Program

Setup:

• Unique codes
• Prefix: LOYALTY-
• Amount: 10,000
• Customer limit: 1 per customer
• No expiration

Distribution: Send one code per loyalty member with their monthly statement.

Flash Sale

Setup:

• Generic code: FLASH50
• Code limit: 50 (first 50 customers)
• Start: Sale start time
• Expiration: 24 hours later

Distribution: Announce on social media at sale start.

Partner Campaign

Setup:

• Multiple generic codes:
  • PARTNER-A: 500 limit
  • PARTNER-B: 500 limit
  • PARTNER-C: 500 limit
• Same dates for all

Distribution: Give each partner their allocated code.

Influencer Campaign

Setup:

• Generic codes per influencer:
  • INFLUENCER-JANE: 200 limit
  • INFLUENCER-JOHN: 200 limit
• URL links for tracking

Distribution: Each influencer shares their personal code.

Code Required vs. Open Access

When Webapp has "Code Required" enabled

• Customers must enter a valid code to start
• Only one campaign can be linked to the webapp
• Every order is tracked to a specific code

When "Code Required" is disabled

• Anyone with the URL can place an order
• Codes are optional but can still be used
• Multiple campaigns can share the webapp
• Orders without codes are tracked as "organic"

Common Questions

Can I edit a code after creating it?

You can change limits and dates, but not the code text itself. Create a new code if you need a different code.

What happens when a code expires?

Customers see an error message. Orders in progress may be affected depending on timing.

Can a customer use multiple codes?

No, each order uses one code. If you want to offer multiple redemptions, create codes with appropriate limits.

How do I handle code abuse?

• Use customer/address limits
• Monitor unusual patterns
• Deactivate compromised codes
• Create replacement codes for legitimate customers

Can I delete unused codes?

Yes, but consider deactivating instead to maintain historical records.

Related Topics

• Campaigns — Assign codes to campaigns
• Webapps — Configure code requirements
• Orders — Track which codes were used