Campaigns

A Campaign is the central element of the Stampix platform. It defines a promotional activity where your customers can order personalized photo products. Everything else — webapps, products, emails, surveys — connects to campaigns.

What is a Campaign?

Think of a campaign as a container for a marketing initiative. For example:

• A summer loyalty program where customers get free photo prints
• A holiday promotion offering personalized calendars
• A brand awareness campaign with photobook giveaways

Each campaign has its own configuration, including which products are offered, where it's available, and how long it runs.

Creating a Campaign

Step 1: Basic Information

When creating a campaign, you'll first provide:

Field	Description	Example
Name	Internal name for your reference	"Summer Photo Giveaway 2024"
Description	Optional notes about the campaign	"Free prints for loyalty members"

Step 2: Availability Settings

Control where and when your campaign is active:

Field	Description
Countries	Which countries can participate (required)
Active	Toggle to enable/disable the campaign
Active From	When the campaign starts (optional)
Active To	When the campaign ends (optional)

TIP

Leave Active From and Active To empty if you want the campaign to run indefinitely. Use the Active toggle to manually start and stop it.

Step 3: Products

After creating the campaign, add the products customers can order. See Products for details.

Step 4: Linked Resources

Connect your campaign to other elements:

Resource	Purpose
Webapp	The website where customers place orders
Email Templates	Custom emails (or use Stampix defaults)
Survey	Customer feedback questions

Campaign Settings

Display Preferences

Control what information customers must provide:

Setting	Options	Description
Gender	Hidden / Optional / Required	Whether to ask for gender
Phone	Hidden / Optional / Required	Whether to ask for phone number
Opt-in	Enabled / Disabled	Show your brand's marketing consent checkbox
Stampix Opt-in	Enabled / Disabled	Show Stampix marketing consent checkbox

User Journey & Compliance

Setting	Description
Terms URL	Link to your terms and conditions
Redirect URL	Where to send customers after order completion
NPS Survey	Enable email survey 21 days after order ships

Campaign Status

A campaign shows as Active (green badge) or Inactive (red badge) in the dashboard.

What Makes a Campaign Active?

For a campaign to be active, all these conditions must be met:

• ✅ The "Active" toggle is enabled
• ✅ Current date is within the Active From/To range
• ✅ At least one product with artwork is configured
• ✅ At least one country is selected
• ✅ A valid webapp is linked
• ✅ Emails are set up and linked to the campaign

WARNING

If your campaign shows as Inactive, check each of these requirements.

Managing Codes

Many campaigns require customers to enter a code to access them. There are two approaches:

Code Required (Webapp Setting)

When "Code Required" is enabled on your webapp:

• Customers must enter a valid code to start an order
• You create and distribute codes through the Manage codes feature
• Great for controlled distribution (e.g., loyalty members, event attendees)

Open Access

When "Code Required" is disabled:

• Anyone with the webapp URL can place an order
• Use Active From/To dates to control availability
• Good for public promotions with time limits

See Codes for detailed information about creating and managing codes.

Campaign Analytics

Your campaign dashboard shows:

• Orders over time — Visual chart of order volume
• Order count — Total completed orders
• Opt-in rate — Percentage of customers who opted in to marketing
• Language distribution — Which languages customers used
• Gender distribution — Breakdown if gender is collected
• Survey answers — Aggregated responses to survey questions
• Customer feedback — Happiness ratings and comments

Demo Mode

Every campaign has a demo mode for testing:

1. Click Visit Demo on the campaign details page
2. This opens your webapp with a special demo code
3. Orders placed in demo mode are marked accordingly

TIP

Use demo mode to verify your entire customer journey before going live.

Best Practices

Before Launch

• [ ] Configure all products with artwork
• [ ] Set up custom branding on your webapp
• [ ] Customize email templates or verify defaults look good
• [ ] Test the entire flow using Demo Mode
• [ ] Create and verify your codes (if using)
• [ ] Set appropriate Active From/To dates

During Campaign

• Monitor order volume and feedback in the dashboard
• Export orders regularly if needed for your systems
• Watch for any customer feedback that needs attention

After Campaign

• Export final order data before deactivating
• Review survey results and feedback
• Set campaign to Inactive or let it end automatically

Examples

Loyalty Program Campaign

Use case: Reward loyal customers with free photo prints

Configuration:

• Products: 10 Classic Photo Prints
• Countries: Your operating markets
• Code Required: Yes (distribute codes to loyalty members)
• Opt-in: Enabled (grow your marketing list)
• NPS Survey: Enabled (measure satisfaction)

Holiday Promotion Campaign

Use case: Limited-time calendar offer during December

Configuration:

• Products: Desk Calendar
• Active From: December 1st
• Active To: December 25th
• Countries: All markets
• Code Required: No (open to everyone)
• Redirect URL: Your holiday landing page

Partner Collaboration Campaign

Use case: Co-branded promotion with another company

Configuration:

• Products: Photobook
• Custom branding: Partner's colors and logo
• Custom emails: Co-branded messaging
• Code Required: Yes (track distribution channels)
• Survey: Questions about partner awareness